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EVENTS
Communication excellence at Capacity Middle East 2024
An omnichannel cloud communication space without us? That’s a scenario even AI can’t imagine yet. For 3 days in the Vegas of the Middle East, our team engaged with industry peers and demonstrated our cutting-edge products and services in a dynamic setting.
ROUNDTABLE
Confronting the crisis: aligning against AI-driven SMS fraud
In partnership with Meet the Boss, powered by GDS, we hosted a virtual roundtable on the many ways we can use technology to combat the escalating threat of AI-driven SMS fraud. The answer lies in collective efforts and industry collaboration between carriers, regulators, and SMS aggregators.
Here’s what we tackled:
How to deal with OTP scams and SMS fraud in financial sectors.
How to stay ahead of scammers and prevent fraud early on.
How to balance data security with regulatory compliance and meet both effectively.
All you need to know about Artificially Inflated Traffic – it could be happening to you
If you haven’t heard about it yet, you’re in luck – no business is immune to the potential dangers posed by AIT. But what exactly is it?
In simple terms, AIT happens when scammers generate huge amounts of OTP traffic to boost revenue for complicit SMS service providers. In essence, they’re both after your money.
Businesses often realize the issue too late, as they believe their traffic to be legitimate. In just a brief six-hour period, victims of AIT can incur costs exceeding $10,000.
Stay protected by implementing security measures and learning how to detect AIT.
REPORT
Unveiling customer-centric retail insights and recommendations
Shoppers’ demands are changing, but you already know that. What you don’t know is the extent of this change. We asked hundreds of people to reveal what they’re really looking for to make their shopping experiences more rewarding. Hint: authenticity and transparency rule.
Here are some of our findings:
%
of people say user-friendly experiences make or break transactions.
%
of people switch between online and in-store products half the time before purchasing.
%
of people are more interested in personalized sales notifications.
%
of people feel that brand campaigns are gimmicky and lack value.
Curious to know what it all means and what you can do about it?
From the blog
Job openings
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